There's no doubt that social media is used extensively in newsrooms to drive traffic to the company's website, for branding purposes, and especially to report breaking news as it happens, no matter when it happens. But social media is also a way to continue the thread of discussion about news stories well beyond just the conventional newscast. In the world of social media journalism, it's not about creating content as much as it is about generating conversations. Many users don't just want to find information, but they want to share it with others as well as connect directly with sources and reporters. Twitter is a common place to find out what people are saying right now, and it's a useful tool for journalists trying to find people who witnessed certain events.
News directors want to know that you've been active on several social media platforms. Show them that the content you produce is engaging and informative. If all you do is Tweet messages that say, "One minute to NewsTeam" or "Done with my package - now I get to kick up my heels and lounge by the pool", then news directors will likely skip you over in the job application.
- Anchors, Producers, Assistant Producers, Reporters, Sports Anchors and even the Weather Anchor are expected to contribute at least three types of original social media outreach per show for full credit
- Posting photos or videos will be counted more.
- When Tweeting, use your initials when posting so we know who has posted. If you share the same initials as another student, then include your middle initial as well
- NewsTeam accounts (Twitter, Instagram) both have the same login and password
- Content must pertain to the story - it's never about you getting ready for the show or any other behind-the-scenes preparation.
NewsTeam's Twitter account is @NewsTeamBoulder. You need to make sure you're following this account, including the accounts to your instructors. Use the hashtag, #NewsTeamBoulder when you post.
- Sign-in to this account is available upon request.
- Students will post a minimum of 3 Tweets for each position in the newscast.
- Tweets must be posted the day of the newscast.
- You can post the day before a Tweet that teases a story and the other two Tweets the day of.
Up to three tweets that drive content to the story. Must be specific to the story, not announce how soon the newscast will start or reveal behind-the-scene antics in the edit lab or on the news desk. Remain objective and include facts that add interest and peak curiosity.
NewsTeam Boulder also has a Facebook page. Think of this site as a virtual watering hole that identifies
with our online community. Use Facebook to create connections with those in our real-life community.
Please "Like" this page and follow it. Your Tweets will automatically go to our Facebook page. We will continue to provide new information on Facebook about upcoming events, changes in the schedule and tips for doing the newscast or stories.
All packages will be loaded to the NewsTeam Boulder YouTube Channel. The account information is available upon request.
Reporters will write Web stories that correspond to their video packages and these will be posted at www.newsteamboulder.tv. The stories need to be approved by the TA before they can be uploaded to the website.
Ten FREE things that ALL journalism students
should be doing right now
1. Google Profile: Everyone should have a Google Profile. This is the first thing that shows up in a Google Search of your name. You want to make sure you have a professional picture and description of your self. This is important because companies do Google your name and you want to make a good first impression.
2. LinkedIn: This is also something that shows up very high in a Google search. Students should make sure to have 100 percent of their profile filled out. Most journalism companies are now checking your LinkedIn before you are hired. Try to connect with journalists who fit your interests, past employers, teachers, and your peers.
3. Facebook Page: Almost everyone has a Facebook Profile but not everyone has a Facebook Page. This was once only for celebrities and entertainment but now anyone can make a page. You can use this page to collect and post links to all of your stories and work that you create. Try to start building an audience of people who ‘like’ your page and follow your stories. Make sure to mark yourself as a “Journalist” and use a recognizable picture of yourself.
4. Twitter: A must have for a journalist! You should be following reporters and media that relate to the type of ‘brand’ you are trying to create for yourself.
o You should be engaging in discussions with them by re-tweeting and adding intelligent comments.
o DO NOT just hit the automatic re-tweet button! This gets annoying for your followers and makes it difficult for the original tweeter to identify you.
o Use the manual RT method when re-tweeting. Example: (Your Comments) RT: @john_smith (original tweet)
o You should always have a hash tag, link, or picture with EVERY tweet to lead your followers to content. The more ‘blue’ links the better!
o Share your own content and stories through twitter!
o Try live tweeting an event
o Start building followers with the content you tweet
o Make sure your avatar picture is very clear that it is you
o Your Twitter handle (name) should be very short and clear that it is you
5. Google+: Journalists and Technology professionals are the main users of this social media site. Make a professional account and add these people to your ‘circles.’ This is just another way to spread your work and connect with potential employers.
6. Wordpress: Create your own professional blog to showcase your work and post your resume. Make sure you put the link to your website in all of your other social media websites and resume.
7. Foursquare: This comes in handy for when you are covering an event and you want to see whom else ‘checked in’ to your specific location. You could then contact them and ask for a potential interview or make a professional connection.
8. YouTube, Vimeo, Flickr, Dailybooth, Soundcloud: These are all great sites to post your video, photo, and audio projects. You can then embed them to your other social media sites and your personal home page.
9. Tweetdeck, Hootsuite: Feeling overwhelmed with all these social media sites? These websites allow you to control multiple social media platforms all at once.
10. Flavors, Aboutme: These sites are fun to play with and allow you to personalize and create your own ‘online profile.’